En el caso de la Federación de Agencias de Publicidad de Euskadi, a quienes les toca mover ficha es a las agencias. Eso sí, como se ha apuntado en los comentarios… ¿qué pasa con los profesionales? ¿No pueden tener su asociación? Ahí nos corresponde a todos mover ficha.
He creado un Grupo de Google Groups para discutir este tema (creo que necesitáis una cuenta de Gmail para participar). Os pido a todos los que os interese la idea de una asociación de profesionales de la publicidad o la comunicación en sentido amplio os apuntéis a él para que podamos hablarlo.
La perspectiva es amplia y después la reduciremos en función de los interesados. En principio:
- No hablo de una asociación de “licenciados en Publicidad” (como sería un colegio), sino de profesionales de la comunicación en sentido amplio. Sin limitación por formación inicial.
- No me limito a la publicidad, sino que incluyo el marketing, el diseño gráfico, las relaciones públicas y la comunicación corporativa.
- No hablo solo de personal de las Agencias de Publicidad, sino que también incluyo a todo el mundo que trabaja en departamentos de comunicación o marketing de las empresas.
- No hablo solo de Bizkaia, sino de Euskadi. Según la ubicación de quiense se apunten, veremos si cambiamos esto o no.
En el grupo podremos observar el número de interesados en el tema, discutir sobre de qué manera nos interesaría una asociación similar y darle forma al asunto. Así sacamos este tema de debate del blog y lo canalizamos a un ámbito que pueda ser más productivo.
Actualización (10-7-2008): Me apunto esta explicación de Carlos Blanco sobre cómo crear una asociación por lo que pudiera pasar.
6 comentarios ↓
¿Y bloguer@s?
Ya existe Aprendices. No creo que os blogueros tengan mucho en común con los profesionales de la comunicación comercial. Excepto, claro, cuando son blogueros.
me parece muy buena idea
The Society should exists to promote concern for the sound principles of design and applied communication in all areas in which communication considerations apply, to further better practice and encourage the study of techniques for the benefit of the community.
In so doing, it seeks to secure and promote a professional body of Applied Communication and regulate and control their practice for the benefit of industry and the public.
The Society should not be a trade body or association and membership is only awarded to qualified designers and applied communicators who must also prove their professional capability during an admission assessment.
The Society should be a registered charity and adheres to best practice as a membership organisation.
The Society should be governed by Communication philosophy and as such its members are obliged to practice to the highest professional standards.
Each discipline has a committee that oversees matters relating to its specific activity.
Exhibition Design
This includes:
- Exhibition and display including permanent and temporary display;
- Museum design.
Fashion Design
This includes:
Fashion and clothing including garments, bags, footwear, millinery and other accessories.
Graphic Design
This includes:
- Type design, typography, lettering and calligraphy for reproduction;
- Illustration;
- Design for advertising;
- Design for print including annual reports, brochures, books and magazines;
- Design for two and three dimensional packaging;
- Corporate identity;
- Applied graphics including signing systems;
- Vehicle livery and graphics on product design;
- Architectural graphics;
- Design for film, television or video reproduction including multi-sensual, time-based or still imagery;
- Photography.
Interactive Media Design
This includes:
- Web sites, intranets and extranets;
- Multimedia CD-ROMs, DVDs and kiosks;
- Computer games;
- Interactive elements for video DVDs;
- Interactive elements for use within web sites;
- Interactive content for mobile devices.
Interior Design
This includes:
- Office, shop, hotel, factory, public, commercial, and industrial interiors;
- Domestic interiors;
- Television, film and theatre design including sets, lighting and costumes;
Product Design
This includes:
- Engineering based, three dimensional products including capital goods, and consumer goods, environmental and interactive information technology design;
- Transportation/automotive design;
- Furniture including contract, domestic, free-standing ranges and individual pieces;
- Craft related products including ceramics, glass, jewellery, silver, cutlery, toys, souvenirs, travel and leather goods and decorative building elements.
Textile Design
This includes:
- Surface pattern including printed textiles, printed carpets, patterned papers, patterns for ceramics and tiles;
- Woven and knitted textiles including rugs and carpets, non-printed wall coverings, laminates.
This is an idea - please get back to me what you all think
I like your idea, but I aim for a humbler objective. You are proposing an organization of elites (with admission assestment). I am talking about the building of that elite.
I think that we can start joining in a group (no formal structure yet, but I am with you in the charity’s point) and organizing meetings to talk about the things we love (design, advertising, branding… communication). From that we can advance.
We can continue this conversation in the Group in 2-3 days (time for people to join).
[...] realizar la primera reunión de este grupo de inquietos profesionales que espero sea el germen de una asociación de profesionales de la publicidad de Euskadi. Es curioso que desde Inguralde y Lan Ekintza la respuesta haya sido que ellos con asociaciones o [...]
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