Estaría bien poder tener un punto de encuentro que reúna a los profesionales de la publicidad en el País Vasco.

start small,but laydown a platform for the future – sorry i have seen the market change in Bilbao over the past 7 years – and “we are not ready” is a simple answer i hear from so many clients – and exterior competition come in a steal the show.

We are not ready means – I dont know.

I look forward to see your highlights on the crutial points in the market.

But we should not take no or don´t Know as the answer.

…dedication, patience,above all enthusiasm!!!!

@Marc: I share your vision. I have doubts about if our market is ready to play that way or about if I am who should promote the creation of such self regulatory structures.

By the moment, I try to highlight some crucial points of our market, to bring interesting conversations to this blog. If professionals take a moment to meditate about these questions, I’ll be happy.

a structured govering body that directs and guides agencies,stimulates and encourages growth in the area of freelance and new introductions of personeel to the industry and on the public face – a govering body that secures the public from fraudulant advertising practices and standards authority on ethical communication to a cultural diverse market.

Creating an effective self-regulatory system really does make sense. As well as
creating a level playing field for the advertising industry, advertising standards
demonstrate social responsibility and encourage consumer confidence in an
industry all too often wrongly accused of not caring about its ethical footprint. Your
system will need to be ‘future-proofed’ to deal with evolving digital media as well as
changing political agendas that may regard advertising as an easy scapegoat. To
make self-regulation a reality in your market you will need dedication, patience,
consensus, resources and above all enthusiasm.

Es cierto que el proletariado publicitario también debería tener su lugar. Hace unos años se impulsó desde la UPV-EHU un intento de formar un colegio de publicitarios de Euskadi/Bizkaia (no recuerdo exactamente). Pero no hubo demasiada aceptación. Por no decir ninguna. Es un proyecto que podría resurigir, pero a día de hoy no hay masa crítica para hacelo realidad.

El proletariado publicitario vasco no tiene, a día de hoy, sus puntos de reunión ni conciencia de grupo. No lo veo viable. Por el lado empresarial lo veo más factible (aunque tampoco demasiado, sabemos que cada cual va a lo suyo en este mundillo).

(Nota: Como se nota la Jornada Intensiva a ver si al final solo nos conectamos desde el curro, je, je, je )

Lo primero es definir a quien está dirigida la “federación”; ¿a trabajadores de agencias?.
Es que yo no veo a un “jefe” apostando por un convenio colectivo. Creo que es el primer paso. Definirnos.